By Robert Mills
It isn't adequate to layout an internet site that appears great. what is the tale? Why is that header eco-friendly? Why is that icon formed like a fish? Designing for the net isn't just approximately fancy layouts, the most recent CSS3 or HTML5 or UX approach. nice net studies inform an outstanding tale, and Designing the Invisible provides you with the instruments that will help you do it.
From find out how to practice color to inform the fitting tale, via to utilizing the ideal phrases, this ebook information the fundamentals of establishing nice net reports. if you are beginning out in website design then this publication provide you with a few precious instruments on your layout toolkit.
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Extra info for A Practical Guide to Designing the Invisible
Typeface and tone of voice Both the typeface and tone of voice on the Threadless site are friendly, informal and approachable. This fits well with its purpose – selling t-shirts to a young and stylish audience. As the t-shirts are also designed by the Threadless community, the informal tone of voice encourages people to join in and participate. Invisible communication elements such as colour and tone of voice are used consistency throughout the website. For example, if you click on your empty shopping cart, it says: 'I’m so, so hungry!
Wayfinding problems aren’t always due to bad signage, and adding more signs won’t solve every wayfinding problem. The key is to create an environment that's easy to navigate, with consistent clues, and where the elements have all been carefully considered with the user firmly in mind. To create an appropriate wayfinding strategy you need to consider: • Whom you are directing • The information they have • The information they need • What they want to achieve • What signs would be most appropriate for them The journey before the journey Airports are an interesting example of wayfinding because they need to show people from many different cultures and nationalities how to get from A to B.
Instead, the childlike and friendly mood of the website is invisibly communicated through the heavy use of imagery and bright colours. gov1 The official website for the White House and President Obama features photos, videos, news and the White House schedule. gov 26 Overall mood The elements on the White House website combine to give an impression of a serious, formal and professional organisation; three values people would expect of an official government website. Colour The main colours of the website are red, white and blue – three colours that communicate patriotism and are quintessentially American.
A Practical Guide to Designing the Invisible by Robert Mills