Download e-book for kindle: Anatomy of a Trend by Henrik Vejlgaard

By Henrik Vejlgaard

ISBN-10: 0071488707

ISBN-13: 9780071488709

ISBN-10: 0071594701

ISBN-13: 9780071594707

Why do hundreds of thousands of individuals prove donning a similar kind of clothing?What makes humans switch their tastes in nutrition, tune, and cars?It's as a result of trends-the strong strategy of swap that is affecting each around the globe.Drawing on his groundbreaking learn, pattern sociologist Henrik Vejlgaard reveals crucial clues approximately how developments emerge and cross mainstream and examines the influential people who make this happen.Throughout are real-life tales of either recognized and nameless movers and shakers who've had all over the world impact in altering our forms of residing, together with company leaders, designers, and artists, whereas additionally conveying the interesting improvement of little-known developments that completely illustrate the trend's lifestyles cycle. Anatomy of a development explores each point of this amazing process-making it effortless so that you can enjoy the strong social dynamic that reasons tendencies to take off and spread.Vejlgaard supplies the instruments and data you want to capitalize on each level of the craze strategy. As you achieve perception into this point of human habit, you are going to larger comprehend tendencies and the way they impact society, and finally learn the way you could are expecting destiny wishes.

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Really sexy. ” In 2001 this glamorous look was interpreted in the Chloé collection, with big gold earrings and wide gold belts. The influence of fashion designers is not limited to clothing. When he was a creative director for Dior Homme, designer Hedi Slimane was a trend creator in men’s hairstyles in the beginning of the twenty-first century. It was Slimane who first had his hair cut in a Mohawk hairstyle (the hair is swept up toward the top from the sides). Hairdressers in London began copying this style, and in 2002 celebrities like British soccer star David Beckham and later British pop singer Robbie Williams were seen with the Mohawk hairstyle.

The way Worth made dresses was completely different from the way traditional tailors did so. Instead of asking the client what she wanted, he began by looking at the possibilities of the fabric and the person who was going to wear the dress. Together with his wife, Worth opened his own tailor’s shop in 1858. There were many wealthy customers, and for them, the economy was good. As a result, Worth soon had a THE CAST OF CHARACTERS 39 profitable business. When a customer, the wife of the Austrian ambassador, wore a Worth dress at the court of Napoleon III, Empress Eugénie asked her who had made the dress.

In music, for example, there is no doubt that young people also have been major trend creators and trendsetters in the twentieth century. Let’s start our detective work by looking into some of the prominent youth cultures that pioneered a new style and new tastes in music. What is typical of youth cultures is that they are mostly fairly anonymous as individuals when they are pioneering a new style. THE YOUNG Poet and punk rock singer Patti Smith was one of the pioneers in punk rock, and she also played a role in the creation of the punk look.

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Anatomy of a Trend by Henrik Vejlgaard


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